Higher conversion rates. 5× speed to lead.

Lower your cost of acquisition while closing more deals.

Works with human and AI buyers.

A typical inbound sales form, as a picture: first name, last name, work email, company, a message box and a submit button

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What is an Inbound Agent?

  1. Looks like a form

    Formidable feels familiar and is optimized for high conversion rates.

    FormidableReady to book your call

    The contact form a visitor fills in, already filled

    Name *
    Maya Lindqvist
    Work email *
    maya@northwindfreight.example

    The conversation the agent has after the form

    Hi Maya. I can see you head up operations at Northwind Freight - a 40-truck fleet across the Nordics. What has you looking at Formidable right now?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...

    The conversation the agent has after the form

    Hi Maya. I can see you head up operations at Northwind Freight - a 40-truck fleet across the Nordics. What has you looking at Formidable right now?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...
    Powered by Formidable.The Inbound Agent for modern sales teams

  2. Handles sales hygiene

    The agent immediately unearths specific pain points, who the decision maker is, and what their timeline looks like.

    FormidableBooking your call

    The contact form a visitor fills in, already filled

    Name *
    Maya Lindqvist
    Work email *
    maya@northwindfreight.example

    The conversation the agent has after the form

    Hi Maya. I can see you head up operations at Northwind Freight - a 40-truck fleet across the Nordics. What has you looking at Formidable right now?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...

    The conversation the agent has after the form

    Hi Maya. I can see you head up operations at Northwind Freight - a 40-truck fleet across the Nordics. What has you looking at Formidable right now?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...
    Powered by Formidable.The Inbound Agent for modern sales teams

  3. Books calls with the right prospects.

    When the lead is a clear fit, the agent immediately books the sales meeting with the right rep.

    FormidableBooking your call

    The contact form a visitor fills in, already filled

    Name *
    Maya Lindqvist
    Work email *
    maya@northwindfreight.example

    The conversation the agent has after the form

    Hi Maya. I can see you head up operations at Northwind Freight - a 40-truck fleet across the Nordics. What has you looking at Formidable right now?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...

    The conversation the agent has after the form

    Hi Maya. I can see you head up operations at Northwind Freight - a 40-truck fleet across the Nordics. What has you looking at Formidable right now?

    Dispatch is all manual. Two people spend most of the day in spreadsheets and things still fall through.
    Write a reply...
    Powered by Formidable.The Inbound Agent for modern sales teams

    Book a meeting. The agent opens a calendar inside the conversation and the meeting is confirmed for Thursday 10 September at 11:00.

5× Speed to Lead

Formidable lets you start the actual selling faster.

Agent-ready sales process
10 minDiscovery done
Day 2Solution call
Competitor's sales process
Day 1Email reply
Day 3Call booked
Day 5Qualification call
Day 8Solution call

Works with humans and AI agents

Formidable seamlessly works with both AI agents and humans wanting to speak with your sales team.

Human buyer

FormidableReady to book your call
Powered by Formidable.The Inbound Agent for modern sales teams
Actually try itActually try it

Buyer's AI agent

What a qualified lead costs

Formidable gives a lot of time back, yet costs very little.

Today

1 h

of rep time per lead, on average

Research, the first call, the write-up. Paid whether or not the lead was ever worth it.

With Formidable

€4.99

per qualified conversation

Great fit leads get a meeting immediately.

See pricing

Most forms ask the buyer 6 or more questions, but discover nothing about their needs.

How many questions a form asks, share of 11,257 forms

How many questions a form asks, share of 11,257 forms
QuestionShare of formsForms
1 to 211%1,255
3 to 417%1,936
5 to 630%3,322
7 to 822%2,445
9 or more20%2,299

Formidable, The State of the B2B Contact Form, 2026 · 11,257 forms

16% of them ask the buyer what they actually need.

We analysed the inbound sales processes of 15,000+ B2B companies who've bought marketing software in the past, to see what their forms ask - and what they never ask about the customer's needs.

Read the entire report

Only the great leads get a call with sales

The agent qualifies each opportunity in conversation, then books the call directly with the right rep by your routing rules.

With Formidable’s agent

NameMarit Løvaas
Emailmarit@fjordvik.no
Pain“Customization and UX”
Timeline“Quick” — wants to move now
Authority“I am” — decides herself
BudgetAbove $20k
Open briefing →
Get your inbound agent created for free

Pre-trained for your business

Formidable automatically configures itself based off world class sales discovery techniques.

A section of the Formidable dashboard in light mode, cut off by its frame: the Discovery area, showing Mission 1: Sales form marked Pre-trained, and its steps down the page - Warm welcome, Pain point, Key qualifier (fleet size), Book call, highlighted, then Current setup, Timeline and Budget running off the bottom of the frame.

Ready for feedback

Tell it how to improve, in plain language. It adjusts from the next conversation on.

A section of the Formidable dashboard in light mode, cut off by its frame: the Feedback area. A rep has written "Please mention our pricing is the most competitive in the market"; the agent answers "Ok - I've updated the Frequently asked questions."; below them the FAQ entry "What's your pricing?" carries an Updated pill and reads "We tailor each offer to our customers and our plans start at €800/month, which is the most competitive in the industry." The exchange is invented.

Routes calls to the right reps

Simply describe who gets which leads - the agent automatically handles the booking.

A section of the Formidable dashboard in light mode, cut off by its frame: the Meetings area, a routing group called General inbound, and three reps as cards with their portraits - Ava Lindgren, Senior AE, who gets fleets of 50+ vehicles globally, booked into Calendly; Tomas Berg, Sales Executive, fleets of under 50 vehicles, booked into HubSpot; Nadia Kowalski, BDR, everyone else, booked into HubSpot. The reps and the rules are invented.

More about Formidable

Get inbound readyfor the AI era

We analysed the contact forms of 15,000+ B2B companies. Almost every question is about who the buyer is; only 1 form in 100 asks when they want to buy. The report shows what that means for your inbound strategy now that buyers arrive briefed by an AI.

Read the report

Integrationsand handoff

Formidable books through the scheduling tool your team already uses. The contact, the meeting and the lead status land in the CRM you already run.

See the integrations
  • HubSpot
  • Salesforce
  • Pipedrive
  • Zoho CRM
  • +12 more

Securityand your data

Formidable is a European startup. Lead data is stored in the EU, is never sold, and never trains AI models. Every company that touches it is named on one page.

See how we handle data

Get started with Formidable.

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