On the roadmap

Formidable and Chili Piper

Does Formidable integrate with Chili Piper? It's on our roadmap. Chili Piper isn't built as an integration. It also does part of the same job: it routes and books inbound leads from your forms itself, so it overlaps with Formidable more than it plugs into it. Running Chili Piper? Ask us what using both would involve; we go through your stack with you during setup.

At a glance

Status.
On the roadmap. Formidable has no Chili Piper integration today.
Built today.
HubSpot (CRM); Cal.com, Calendly and HubSpot meetings (scheduling); Slack.
How they relate.
Both act when a lead submits a form. Chili Piper routes the lead to a rep and books the meeting. Formidable qualifies the lead in a conversation and books the meeting itself, through Cal.com, Calendly or HubSpot meetings.
During setup.
Running Chili Piper on your forms? Ask us what using both would involve. We go through your stack with you during setup.
Category.
Scheduling and routing.

What your team gets

A conversation, not a form.
Every lead who submits your sales form is qualified in a conversation on your site.
The meeting.
Good fits book with the right person through Cal.com, Calendly or HubSpot meetings, while they are still on your site.
The qualification brief.
Delivered to your team as briefing reports: what the lead said in their own words, the pain points they raised, and a Great, OK or Poor fit verdict.

What it doesn't do

It doesn't hand leads to Chili Piper.
No hand-off between the two is built, so Chili Piper's routing never sees what the conversation found.
No sign-in, no app to install.
Formidable has no Chili Piper sign-in, connect button or app for you to set up.

How it works, step by step

  1. A lead submits one of your sales forms.
  2. Formidable appears and qualifies them in a conversation, against your ideal customer profile.
  3. When the fit is there, it books the meeting through Cal.com, Calendly or HubSpot meetings, while the lead is still on your site.
  4. Your sales team gets the qualification brief, delivered as briefing reports.
  5. Running Chili Piper on the same form? That is the part to talk through with us during setup.

When Formidable is not the right choice

Formidable is built for funnels where a good inbound lead should end in a sales conversation. If your motion is entirely self-serve, with no meeting to book, it has nothing to send your team. The same goes while your qualification criteria are still undefined, or when every lead deliberately gets the same next step. Define the journey first, then add tooling; once a booked meeting is the goal, come back.

Formidable qualifies inbound leads in a conversation and books the meeting itself. See everything Formidable works with, or try the live demo to see the conversation your leads would have.

See pricing

How we handle lead data - what we keep, for how long, and who processes it - is on the security page.

More integrations