Formidable Pricing

It's basically free. Formidable costs €4.99 per qualified conversation and nothing else: no monthly subscription, no per-seat charge, unlimited users. You pay after the month, only for the conversations that actually happened, and your first month is free.

A conversation starts when a lead opens the chat after submitting your form. It's complete when one of two things happens: the agent finishes its qualification job, or the lead stops replying and a waiting period closes the chat. Qualifying means the agent has checked the lead against your ideal customer profile, asked the questions a good salesperson would ask, and reached a verdict on fit.

Every completed conversation is billed, whatever the verdict. Sorting a poor fit out of your pipeline is work too - the redirect saves your team a dead call. Some things are never billed: a form fill with no conversation costs you nothing, someone who opens the chat and leaves straight away costs you nothing, and a chat that goes quiet before the agent finishes qualifying isn't billed either.

It's billed, like every completed conversation, whatever the verdict. Sorting a poor fit out of your pipeline is work too - the redirect saves your team a dead call, and the brief tells them why it wasn't a fit.

Nothing. A form fill with no conversation costs you nothing. The same goes for someone who opens the chat and leaves straight away, and for a chat that goes quiet before the agent finishes qualifying.

You don't pay for it. Spam and obvious test submissions aren't billed, whatever the agent did with them.

Monthly, after the month. Your bill is the number of qualified conversations completed that month, times €4.99. Nothing is taken in advance and there is no subscription; a one-off set-up fee, where one applies, is separate from the monthly bill.

Your first month is free - no cap on conversations. It runs on your own website and your own traffic, so you see real conversations, real meetings and real briefs before you pay for anything. A set-up fee, where one applies, is separate and stated below.

Billing starts at €4.99 per qualified conversation, monthly, after each month. There is no subscription to convert into - if the free month didn't earn its place, you stop.

Depending on your stack, a one-off set-up fee may apply. Whether one applies to you depends on what we have to connect. Whatever your stack: there is no subscription, users are never charged, and the price is the same for everyone. Not sure whether a fee applies to yours? Ask us - we'll tell you straight.

No. Unlimited users, free. Pricing never depends on how many people on your team use it.